I am a methodical and user-focused UI/UX designer. I design delightful digital products and systems that are robust and scalable. I excel at refining complex problems and business strategy into intuitive user interfaces and libraries. Empathy is one of my strongest tools, and I am excellent at identifying user experience pain points. I am an advocate for putting people first, both as a designer and as a colleague.

I am a methodical and user-focused UI/UX designer. I design delightful digital products and systems that are robust and scalable. I excel at refining complex problems and business strategy into intuitive user interfaces and libraries. Empathy is one of my strongest tools, and I am excellent at identifying user experience pain points. I am an advocate for putting people first, both as a designer and as a colleague.

Methods and approach

Methods and approach

Strategy

I use structured methods to uncover intent, align stakeholders, and clarify value early in a project. I often draw inspiration from IDEO Method Cards and DesignKit Methods. Some of the methods I return to most frequently are Card Sorting, Value Sliders, The Five Whys, and The Top Five.

UI

My strongest area is UI design and design systems. I work efficiently and systematically, with a focus on scalability, consistency, and developer alignment. I work smarter, not harder, by staying on top of tools, technology, and workflows, including:

  • Auto Layout

  • Components built on atomic principles

  • Styles and Variables

  • Design Tokens

  • AI tools

  • Plugins and automation

  • Documentation in tools such as Notion, BaseCamp, Storybook, and custom handover setups

  • WCAG AA Level Compliance

I work iteratively, and my visual design process follows the Double Diamond model.

UX

I have hands-on, practical experience with UX methods and user validation, primarily in smaller-scale and design-driven contexts.

Depending on the situation, I work with:

Field studies
Spending time with users or experiencing the product end to end.



Surveys
Typically using tools like Typeform, with recruitment handled internally or through recruitment platforms like UserInterviews.



Usability Testing
Using Figma prototypes and tools like Maze.

A/B testing
Focused on singular changes and clearly defined conversion goals.



Focus groups
Working closely with a curated set of users over time.

UX

I have hands-on, practical experience with UX methods and user validation, primarily in smaller-scale and design-driven contexts.

Depending on the situation, I work with:

Field Studies
Spending time with users or experiencing the product end to end.



Surveys
Typically using tools like Typeform, with recruitment handled internally or through recruitment platforms like UserInterviews.



Usability Testing
Using Figma prototypes and tools like Maze.

A/B Testing
Focused on singular changes and clearly defined conversion goals.



Focus Groups
Working closely with a curated set of users over time.